Student Competition Update!
The link to register entries for the 2014-2015 NBS-AERho Student Competition is now live! Head to the 'Competition/Awards" menu or follow this link!
NEW: The first round registraiton deadline has been extended to Tuesday, November 25th, 2014!
Convention Registration is LIVE!
Use this link to access the 2015 NBS-AERho National Convention registration page! This year, there is a new option, so be sure to read the instructions thoroughly! See you in Atlanta!
NBS 2015 Atlanta Convention
Senior Vice President, Programming Planning and Research
Brad Dancer — one of National Geographic Channels' first 10 employees — is Senior Vice President of Programming Planning and Research and oversees the distribution of National Geographic Channel (NGC) and WILD content across linear and nonlinear platforms, as well as day-to-day scheduling and long-term schedule planning for both networks. He manages all consumer research across programming, program development, marketing, communications, digital media and finance.
Additionally, Dancer spearheads digital distribution, including TV Everywhere, mobile distribution, free On Demand and the network's VOD offerings, one of the most widely distributed in cable television. Under his leadership, NGC and WILD content has grown across multiple platforms such as natgeotv.com, Hulu, YouTube, Netflix, Amazon and others.
In the past year, Dancer has helped Wild see its highest ratings in history and helped cultivate some of NGC's best rated shows to all-time highs with Wicked Tuna and Life Below Zero finding record viewers early in 2014. Dancer brought the guys from MST3K back to television with the #1 social TV event of April Fool's Day with Total Riff Off. Dancer has overseen NGC and Wild's successful roll-out of its TV Everywhere platform, NatGeoTV on NGC's website, iOS/Android Apps, MVPD partners, Xbox 360, Samsung TV with more partners such as Roku, AppleTV, Kindle and others on the horizon. Dancer has also refocused the scheduling team to rethink the definition of TV scheduling, from what it means to schedule a night of TV to how we distribute content across platforms, redefining the meaning of TV scheduling.
With Dancer at the helm, audience development efforts at NGC are among the most cutting-edge in cable. Utilizing biometric research efforts, NGC has studied the engagement effects of content, commercial breaks, on-screen graphics/snipes and more. A member of the CTAM Research Conference and multiple Forrester Research Advisory Boards, Dancer is a major contributor to the evolution of media research.
Dancer launched the network's first second-screen experience, and produced multiple games and apps, including 4.5-star rated Howling Mouse; four-star rated Puzzle Planets; a special 9/11 10-year experience on Facebook; and the network's most successful app ever, Doomsday Preppers: The Game. He worked to kick-off of the interactive two-way TV product with Microsoft, Kinect Nat Geo TV, and develop the content for the platform. Furthermore, Dancer launched NGC Music, a new businessline and NGC's first interactive TV experiences in Dish Network's iTV platform.
National Geographic Channel On Demand was one of the first free ad-supported VOD platforms in cable and is hitting all-time highs in transactions in 2014. Dancer saw the launch of the original VOD service to NG HD On Demand, NG WILD, NG WILD HD, Wild's The Jungle and Nat Geo Mundo On Demand.
And during Dancer's oversight, the network website, natgeotv.com, grew by more than 30 percent a year through 2011. In that time, NGC received its first Webby nomination and other awards, including multiple CTAM Mark Awards, CableFax Best of the Web, Best TV Website for two years by the Web Marketing Association and more.
Prior to joining the channel in 2000, Brad served as director of programming and research for FOX 5 WTTG-TV in Washington, D.C. In this role, Brad helped develop one of the leading FOX stations in the country, negotiating deals with the Washington Redskins and numerous syndicators. At 26, Brad was one of the youngest people ever to manage the programming and research areas of a top 10 market station.
Dancer started his career out of college as research coordinator at WKBD-TV UPN 50 in Detroit, Mich. At age 23, he became director of research for WLFL-TV FOX 22/WRDC-TV UPN 28 in Raleigh, N.C. Dancer is a former International Radio and Television Society summer fellowship recipient and worked with Katz Media in New York in programming research in 1995.
He earned his MBA from the University of Maryland University College and received his undergraduate degree from Purdue University in film studies and telecommunications with minors in anthropology, biology and supervision.
The Student Advisory Task Force for 2014-2015 has been finalized!
The membership on the 2014-2015 Student Advisory Task Force was finalized in June. The task force is directed by the Student Governors, Cheznay Dones and Colin Passman. It's the responsibility of the task force to advise the Board of Governors concerning student-member feedback. The task force also recommends options for organizational activities and the national convention.
Congratulations to this year's members: Cailley Breckinridge (Bloomsburg University), Nadine De Jesus (Bloomsburg University), Lucy Welles (Marietta College), Natasha Haywood (Millersville University), Jacqueline Garcia (Sam Houston State University), Kristen Collins (Slippery Rock University), Emilie Baartman (Southwest Minnesota State University), Danielle Prinz (University of Florida), Jennifer Tintner (University of Florida), Haley Herzog (University of Nebraska Lincoln), Kelsey Rea White (University of North Alabama), Sarah Sulski (University of West Georgia), Amber Dees (University of West Georgia), and Reece McKillip (West Texas A&M University).
Congratulations to our two new Student Board of Governors Members!
Congratulations to Cheznay Dones and Colin Passman, your new Student Governors for 2014-2015!
Cheznay comes to us from Sam Houston University in Texas, and Colin joins us from East Stroudsburg University in Pennsylvania!
Their contact information is on the NBS Board of Governors page, why not drop them an email of congratulations, or with any thoughts or suggestions you have for NBS! As a student member, they are your liaison to the Board of Governors, so don't hesitate to drop them a line about NBS!